James Dredge 

Buyer preferences are shifting, but Bath has it all

By James Dredge, Associate, Knight Frank Bath New Homes:

Over the last 12 months, the property search criteria of buyers has changed dramatically, and their list of requirements are now very different from what they might have been at the beginning of the year. 


As more of us spend increasing amounts of time working, entertaining and relaxing at home, outside space is becoming a top priority. Whether it’s a first time buyer or young professional looking for an apartment with a balcony in the city centre, or a family seeking extra space outdoors to play and entertain, potential buyers are increasingly factoring in the cost of a safe, reasonably-sized outside area into their budget. Despite the fact that we are now heading into colder months when outside space will be used less frequently, buyers are still taking a long-term view, and a private garden or balcony remains a top priority.

The home office has also risen to the very top of many buyers’ priorities. We are seeing a growing need from purchasers for properties that provide at least one area from which people can work from home. While it seems like remote working is here to stay for the foreseeable future, operating from the kitchen or dining room table is not a long-term option, and buyers are keeping this in mind when on the hunt for their next property. Connected to this is the need for high-speed broadband and good mobile connectivity. Areas that don’t provide this are being dismissed as not suitable by prospective purchasers who see these as just as important as running water and electricity. 


Location has always been key, but cutting down on the daily commute – and being able to walk to key services and amenities – is now more important than ever for many buyers. Being able to get to schools, shops and work whilst limiting their time on public transport is becoming increasingly important. But so too is quality of life. City centre living – especially for Londoners – is becoming less appealing, and we’ve seen an uptick in the number of buyers new to Bath, who are on the hunt for that perfect combination – brilliant schools, low crime rates, a wide leisure and retail offering, cultural pursuits, good connectivity to other major cities, and value for money. 


If you’re on the hunt for a property in Bath that ticks these boxes, look no further than Walcot Yard – a development of 8, three-bedroom houses that are all well-proportioned with excellent interior specification. These properties are perfectly positioned close to a range of city centre amenities, while their attractive architecture has been sympathetically designed giving a nod to their industrial surroundings. Prices start from £715,000; get in touch with Knight Frank Bath for more details.

James Dredge is a New Homes Associate in Knight Frank’s Bath office